Overseas demand for Premier League television coverage rises dramatically despite domestic fall

Tom Morgan
The Premier League is now a global product - REUTERS

The booming overseas demand for Premier League television coverage will boost the spending power of England's top tier clubs by £1.1billion.

Broadcast rights have risen by almost eight per cent to £9.2billion for the next three seasons, despite a drop in the value domestically, the league's interim chief executive Richard Masters said.

Foreign broadcasters are paying about 30 per cent more for deals to show all 380 games live each season for £4.2billion in the 2019-2022 cycle, up from £3.1billion.

Masters told the FT Business of Football Summit that domestic broadcast rights have dropped in value from £5.4billion to £5billion despite 200 games being sold rather than 168 in the 2016-19 cycle.

Comcast-owned Sky will show the most matches in Britain, followed by BT Sport, while Amazon became the first internet streaming service to gain rights.

Masters spoke at the summit as protracted attempts to find a permanent CEO for the world's most lucrative domestic league remain unresolved.

He refused to be drawn when asked whether he was a contender for the job. "I’m realistic," he said. "I will be in this job as long as they want me to do it."

He added: "The Premier League is growing, which is what everybody wants.

"We have grown consistently over four terms. Nobody predicted what would happen. Some of the best managers in the world, unscripted drama and that drives value."