How clean are your teeth - really? You may start and end your day doing this sink-side task, but aside from running your tongue over your teeth you're likely just guessing at how well you've given your ivories a polish.
If you’re anything like us, your morning thoughts skip between your mental to-do list, lunch ideas (so what if we haven’t even had breakfast yet?) and shuffling around to the radio.
Thoughts on dental hygiene are non-existent - we're on autopilot. But bad brushing habits can quickly build up and cause issues like plaque and gum disease.
Luckily there's a new tooth sheriff in town. Oral-B's new brush - the iO - not only gives you the best, most efficient clean of your life but also offers real-time feedback with daily, monthly and yearly tracking.
The Oral-B's iO's Main Features
A quick overview on precisely what this new-gen toothbrush can do:
- 3D teeth tracking via the Oral-B app so you can monitor your entire mouth
- Smart pressure sensor - stops you brushing too hard or too soft
- LED colour display - the first of its kind on a toothbrush
- 2 minute timer - with rewards on perfect completion
- Magnetic charger - charges in 3 hours, 2 week battery
- 7 smart modes - daily clean, sensitive, super sensitive, intense (similar to a pro or deep clean), whiten, gum care and tongue clean.
- A.I Brushing recognition gum guard and refill reminder
The Oral-B's iO's Accessories
Like all stars, this toothbrush comes with an entourage:
- Charging travel case
- Refill case
- Three chic handle colours - black, pink, white
The Oral-B iO Series 9 electric toothbrush is six years in the making, with 250 patents worldwide. It certainly looks the part: inspired by precious metals and stones, you can get it in onyx black, rose quartz and of course, pearly white.
It may look like a slick piece of kit, but it’s not all froth and fluff. The iO performs like a dental hygienist, complete with daily coaching to help you achieve and maintain a gleaming smile.
Keeps your technique in check
Combining fun and function, it makes the mundane task of cleaning your teeth less of a bore.
The Smart Pressure Sensor flashes red when you're brushing too hard, white when you’re too soft, and maintains a green light when you reach Goldilocks-level of pressure perfection. It helps train your technique so your pearly whites get the clean they need.
Brush correctly for two minutes (the countdown will time you) and the interactive LED colour display will reward you with smiles and medals, something which may seem childish but is proven to resonate well with adults.
The display also shows daily salutations - hello, good morning, goodnight - all great, but subtle motivators. It all revolves around changing in-built brushing behaviour to improve tooth health and prevent gum disease.
You can link the toothbrush to an Oral-B app on your phone to keep track of your progress.
Divide, conquer and clean
The brush is a level up from AI, which has slowly been seeping into the pantheon of personal hygiene for a while now. Oral-B’s Genius and Genius X also harnesses A.I, but where it divides the mouth into six zones, the iO goes one step further with granular mapping technology that will have you cleaning every surface of the tooth, top and sides.
We all have an ingrained brushing bias that means you may miss certain areas when you're brushing. The A.I in the iO pinpoints not only specific mouth zones but 16 sub-zones too. It improves brushing and coaching, and can calculate the percentage of areas missed so you can focus on them next time to help keep gum disease at bay.
Powerful yet gentle cleaning
At the front line is the brush head. The high density bristles are arranged in a tufted design, set at a 16 degree angle on an oscillating rotating head to offer better, more effective cleaning. The formation and movement sweeps around the gum line and between the teeth more efficiently making flossing less of a chore.
A new dawn for oral hygiene
The most revolutionary thing about the iO is the frictionless drive system which is powered by magnets. It makes the brush much quieter than normal, and translates to gliding micro vibrations over the teeth for effective plaque removal and an altogether superior cleaning experience. The result? A thorough clean: powerful yet gentle.
Less time at the dentist
Using the iO doesn’t mean you can skip trips to the dentist or hygienist - they do more than simply drill, fill and clean. However, it is the closest you’ll get to a professional clean at home, and means the experts can spend longer on other issues or treatments like Invisalign or whitening the next time you’re in the dentist’s chair.
There are so many things that make Oral-B’s iO a superior toothbrush. From the three hour charge time which gives you an incredible two weeks of battery life (so you can take it on holiday without a charger, hurrah!), to the Smart Pressure Sensor, it’s a design geared to help you get the best from your brush and the best from your teeth. If that's not something to smile about, we don’t know what is.
From £250 | Boots *On sale from £500 until August 12.