Noida's Hunar Hub to help artisans save, revive dying traditional crafts
In a piece of good news for the artisans of India, the Union ministry for Minority Affairs is in the process of building a model 'Hunar Hub' or talent showcase for the traditional arts and crafts of India - especially associated with the minority communities of India in Noida.
More significantly, the ministry has planned to bring together sellers, artisans and retailers and corporate entities directly in contact to take business further. Minister Mukhtar Abbas Naqvi told Mail Today that this is being done with the purpose of providing the minority artisans, who have preserved their art and craft for several centuries as a matter of tradition, with a market and make their produce economically viable.
"This is about skill development. It will be great a achievement to revive dying arts of India. Talent of these minority artisans and master craftsmen in can be put in use to fetch profit. This move is to provide national and international market to these artisans. "The building that is coming up will bring about the much-needed handshake between talent and tradition of the minority community on the one hand and the buyers such as corporate houses engaged in the business of export and import on the other. This will go a long way in providing employment to the people," Naqvi said.
According to ministry officials, the building coming up in Noida is a three-storey structure which would house nearly 50 exhibition-cumsale shops, many of which the ministry has planned to reserve for women from the minority communities.
The basement is where the artisans would be engaged in manufacturing their products which would then be displayed in the showrooms above. This establishment would bring artisans from all over the country and is expected to serve as the 'model' for such hunar hubs to be established across the country, in the states, which would encourage their local arts and crafts then.
"Export houses can contact the artisans here directly without going through the middlemen. Once an artisan gets an indent or order that will have a domino effect as he or she would be engaging their people back in their villages for production at a mass scale and a whole community then gets employed," Naqvi said. The inspiration for hunar hubs came from the runaway success of the 'Hunar Haat' or talent market that was put up in Delhi. The first edition was held in Pragati Maidan and the latest in Connaught Place. The latter had been a runaway success as in its 15 days, 26 lakh people came to the Hunar Haat. Artisans who had never thought beyond earning thousands, received orders for their goods running into lakhs and in some instances even crores, Naqvi recalled.