Nissei raises creative skill for soft ice cream producer

This light blue ice cream has inspired visitors by refreshing impressions in Japan. The soft ice cream name is "Hakkai". Mt. Fuji is the highest mountain in Japan. Hakkai soft ice cream has a unique relationship with Mt. Fuji. "Oshino Hakkai" is a tourist spot at the foot of Mt. Fuji. It has a pond with crystal clear water in it and is visit by number of tourists every year. The place has a Souvenir shop "Ikemoto" that sells Hakkai soft ice cream introduced by "Nissei". The ice cream has flavours like matcha, peach, and Muscat. It tastes like Ramune which is similar to the taste of soda. Hakkai soft ice cream became popular on SNS. Japanese company Nissei's efforts to develop characteristic soft ice cream to make customers and foreign tourists happy.