Netflix on Monday announced a strategic partnership with Airtel, Videocon d2h and Vodafone in India.
With these partnerships, Netflix's critically-acclaimed TV shows like House of Cards, Narcos and The Crown will be easily accessible to consumers across direct-to-home and mobile platforms throughout the country.
Under the agreement, Bharti Airtel will integrate the Netflix app into its direct-to-home (dth) service throughout the country.
Netflix will also be integrated into the Videocon d2h set top box, allowing viewers to instantly access Netflix by clicking a dedicated Netflix button on the remote control.
In the mobile space, Netflix will partner with Vodafone on prepaid programs, and will enable payment integration, allowing Vodafone customers in India to pay for their Netflix subscriptions via their monthly bill.
Netflix launched its service globally in January 2016, including India, where it competes with Amazon Prime Video and Jio’s Cinema and TV app. The video-streaming platform offers its content starting from Rs 500 for non-HD quality, going up to Rs 800 for 4K videos for consumers.