Nainital Municipal Corporation uses posters inspired by Bollywood movies to promote Swachh Bharat

Nainital Municipal Corporation (NMC) has gone a step ahead in making Prime Minister Narendra Modi-led Swachh Bharat Abhiyan a success and also to preserve the serene beauty of the tourist town. On the streets and roads of Nainital, the corporation has put posters of old Bollywood movies and their famous dialogues portraying cleanliness and environmental messages. Tourists and local people were seen clicking pictures put up under this creative initiative. PM Modi had launched the initiative on the birth anniversary of Mahatma Gandhi in 2014.