Myntra, India’s mega fashion e-commerce site has changed its iconic logo. And you know why? Because someone out there found it vulgar alleging that it looks like a “naked woman”.
Yes, you heard me right! The platform which caters mostly to women had such an offensive logo and no one ever noticed it till now.
The complaint was filed by a Mumbai based women activist Naaz Patel to the Mumbai cyber police in December 2020. The complaint alleges that the current Myntra logo is insulting and offensive towards women and strict action must be taken against the company.
Patel is associated with the Avesta Foundation NGO. She has also raised the issue on the internet too.
Avesta Foundation on it’s official Twitter account has said, “Congratulations to our founder. She did what it apparently seemed impossible. Thank you, everyone, for your support. We’re overwhelmed by the response. Kudos to @myntra for addressing the concerns and respecting the sentiments of millions of women”.
According to Rashmi Karandikar, deputy commissioner of police of Mumbai Cyber Crime Department, “We found that the logo was offensive in nature for women”. She further said, “Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month’s time.”
How Is The Internet Reacting To It?
Following the news, netizens found the whole situation too amusing and soon the twitter were bombarded with numerous memes.
Following the revelation, Myntra has now ordered a change in its logo instantly. The logo is being changed on the website, app and even Myntra’s packaging material.
Myntra was founded back in 2007 and was subsequently taken over by Flipkart in 2014, is one of the biggest online shopping destinations for clothes and accessories in India. Later Myntra got merged with the lifestyle e- retailer Jabong to widen its base.
Image Sources: Google Images, Twitter
Find the Blogger: @aditi_21gupta
This post is tagged under: Myntra, logo, offensive to women, naked woman, complaint, fashion e-commerce, women activist, Naaz Patel, Mumbai, cyber police, insulting, Avesta Foundation NGO, Twitter, internet, social media, Rashmi Karandikar, Mumbai cyber crime, memes, Flipkart, Jabong