Are you a digital entrepreneur who is trying to make a splash online? Are you a blogger whose creations are just not climbing up the list of search results? Then, you definitely need to do an SEO audit on your online property be it a blog or a website. But what is SEO audit and how to do it? If you are looking for answers to these questions then read on.
What is SEO Audit?
The purpose of an SEO audit is to find out the reason behind poor search engine performance. Online SEO AUDIT are used to carry out the process of SEO audit. These tools use the keywords used and its frequency in the text, the attached backlinks and many other features of the webpage to find out why a certain webpage is performing poorly on search engine results. Such an audit reveals what can be done to improve the rank of a webpage in search engine results.
Here are some SEO tools that can be used for free to improve the search engine performance of your webpage.
Keyword Position Checker
After picking a keyword, you must check the presence of the keyword on search engines. This is one of the most important steps while you are doing an online SEO audit. A free keyword position checker like you would find on kwebby.com helps show the ranking of your keyword on the results page of popular search engines. It also gives you the number of times the keyword has been searched for in the last one month. You can alter your keyword or keywords, accordingly.
Page Size Checker
If your website takes too long to load then it might be because your webpage is too big. If your webpage is too small then it will not be properly visible to viewers. So, it is advisable to check the size of a webpage while doing the SEO audit. There are a number of page size checkers available free of cost online on various websites like smallseotools.com and more.
Keyword Density Checker
The frequency with which a keyword occurs in your content affects the search engine performance tremendously. Keyword density is the ratio between the number of times a keyword occurs on a webpage to the total number of words on the webpage. The higher the keyword density the more is the chances of the web page appearing higher in the search engine results. Online SEO audit websites like moz.com can help you in checking the keyword density of the content on your webpage.
Meta Tag Analyzer
This tool shows what your website is missing and what must be added to improve the performance of your website on search engine results. It analyses your webpage and other similar web pages to find what is missing from your website. You can then add the new tags so that you can rank higher in search engine results. Ahrefs.com is an SEO website that has an effective meta tag analyzer.
Article Rewriting Tool
To make your content more optimized for search engine results, there is a lot of research that goes into the vocabulary, construction of sentences and the quality of content. Your content must be original and free of plagiarism and optimized for better search engine results. As the name suggests, an article rewriting tool can help with to ensure that your article ticks all the boxes that are essential to a search engine optimized article.
Besides these, there are a number of other tools that can be used to do an online SEO audit including some Free PDF Tools Online, backlink marker, URL rewriting tool, domain age checker and more.
An online SEO audit is an effective way to ensure better performance on search engine rankings. So, it must be scheduled at frequent intervals.
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