Mumbai tour operators visit Kashmir to promote tourism

Tour and travel operators from Maharashtra have initiated an "Unlock Kashmir Tourism Campaign" with support from the Jammu and Kashmir Tourism Department. Around 70 members of travel operators, writers and journalists from Mumbai visited Kashmir. Due to COVID-19 pandemic, tourism industry in JandK took a temporary hit. Hence the Tourism Department of JandK supported the initiative to invite renowned tour operators and writers from Mumbai as an innovative method to promote the derailed tourism sector in the valley.