A Victorian woman plunged to her death at a popular lookout after climbing a safety barrier in search of the “ultimate” photo made popular on social media.
The 38-year-old, identified as Rosy Loomba by the Herald Sun, died on Saturday as her distraught husband and two children watched on at the popular Boroka Lookout in the Grampians National Park.
She fell 80 metres in what Victoria Police described a “tragic accident”.
Police Minister Lisa Neville told reporters she understood Ms Loomba was seeking a photo opportunity and that “no photo is worth a life”.
"My message is: Stop this extreme photo taking for social media purposes," she said.
The location, which boasts stunning panoramic views across the national park, is a renowned photo opportunity with many people breaching the safety railing.
The location’s geotag on Instagram is awash with photos from the cliff edge, with many people posing perilously close to the drop.
One person is even filmed performing a backflip on the edge.
An approved management plan for the national park by Parks Victoria deems the current safety measures inadequate due to surging visitor numbers.
Last year in an appeal to tourists to abide by the rules, Northern Grampians Police called selfie takers beyond the safety railings as “selfish”.
“One of the issues that is constantly tying up our resources is individuals risking life and limb in a bid to get the ‘ultimate selfie’,” the force said.
Family pays tribute to ‘best mum’
Her sister-in-law Jassu Minal Loomba paid tribute to Ms Loomba following her death.
“She was a good life partner for my brother and best mum for her kids,” she told the Herald Sun.
“[The family is] still in shock and it’s really hard to believe.”
Photos of Ms Loomba on her husband’s social media show her young family frequently heading outdoors and exploring other tourist destinations in rural Victoria.
Ms Loomba, originally from India, lived in Craigieburn.
It took crews several hours to retrieve her body late on Saturday evening.
Her death is not being treated as suspicious.
In 1999, a 59-year-old British tourist fell to her death at the same lookout.