OnePlus has confirmed that it will soon launch a 55-inch QLED TV. But nothing has been said about the price of the OnePlus TV in India, or for that matter globally. We only have some conjunctures and projections. On Thursday India Today Tech sat down with OnePlus CEO Pete Lau to talk about the coming TV. OnePlus is not yet ready to reveal the specific details of the OnePlus TV, or its India price but it Lau in his talk hints at a price. Basically, OnePlus is hoping that its OnePlus TV, when it launches in late September, will be "flagship-killer".
First things first: The OnePlus TV, which will use 55-inch QLED display with possibly 4K resolution, will not be as cheap as some of other 55-inch TVs in the market. These TVs sell for under Rs 50,000 -- Xiaomi for example has one Mi TV at this price -- but they also come regular LED displays and do in some areas make compromises.
The OnePlus TV is going to be more expensive than these TVs because OnePlus says its TV is a premium product and will offer best-in-class performance. "We are benchmarking OnePlus TV against the best in the industry," Lau told India Today Tech. "We are using best possible components. Our remote itself has a manufacturing cost almost 10X of Rs 200 that is manufacturing cost for regular remotes. Our TV will not be cheap."
But this also doesn't mean that the OnePlus TV is going to be remarkably expensive. In fact, just like OnePlus phones it may end up being a great value for money despite packing premium performance, looks and features.
Lau will not talk specifics of the OnePlus TV price because the price is not final yet. But he does have a range. "We have not yet finalised the price but we have a range in mind," says Lau. "OnePlus TV will not be cheap, it is a premium product created using quality materials. All of that cost money, but there are ways we save cost. We will sell the TV on Amazon so we save some channel cost. This is similar to how we save cost on OnePlus phones. So, we will price OnePlus TV lower compared to other premium TVs in its class."
So, is there a number? We can guess on the basis of what Lau told India Today Tech. Before meeting journalists in Mumbai, Lau was apparently checking out some electronics stores. He went in one and saw a premium, high-end TV from one of India's biggest TV brands. He noticed the price and it read a little over Rs 1,60,000.
"OnePlus TV will match or better the performance of premium TVs but it will not cost this much," Lau said.
Instead, it will cost significantly less. Our impression is that just like the OnePlus phones cost half of what flagship phones do, and yet offer comparable or better experience in most cases, the OnePlus TV too will cost close to half of what premium QLED or high-quality screen televisions from Samsung, LG and Sony cost.
This in other words means that the OnePlus TV may have a starting price of around Rs 70,000 to Rs 80,000 or if you are lucky, even around Rs 60,000. The TVs will be bundled with content plans, which may help subsidise the product, as well as sold exclusively through Amazon India website and OnePlus stores, which will save supply and distribution cost for the brand. This too may help OnePlus price the TVs cheaper. Even if the OnePlus TV turns out to be slightly more expensive, the impression that we got from Lau was that the price will not cross above Rs 1 lakh and that the price will be more than worth it. So, now let's wait and watch.