New Delhi [India], Mar 11 (ANI): Mother Dairy has announced price hike of all its variants in the Delhi NCR region with effect from today, i.e. March 11.
The milk manufacturer has announced the hike for its poly pack milk variants and bulk vended milk (BVM) commonly referred as Token Milk.
The last consumer price revision in Delhi NCR for poly pack milk was taken in July 2016. Since then the consumer milk prices have been retained despite significant increase in raw milk purchase prices.
The milk prices which in a normal year comes down during winter months have gone up substantially. It is important to note that Mother Dairy has increased its farm prices by about Rs. 2.5 to Rs. 3/kg over July and compared to last year the prices are up by Rs. 5 to Rs. 6/kg.
The consumer price of Token Milk was last revised in May 2014 and the company is now increasing its prices by Rs. 2/litre.
As a responsible organization, Mother Dairy has always attempted to strike a right balance between the consumers' interest and the milk producers' interest. The Company believes in giving competitive and remunerative price to the farmer to ensure sustainability of dairying and availability of safe milk for consumers.
Pertinent to note that Mother Dairy passes close to 80 percent of the sales realization from milk towards the procurement of milk.
Addressing the nutritional needs of the masses, Mother Dairy has recently started fortifying its entire range of milk (except full cream and premium milk) with Vitamin A and D as per the recently introduced draft regulation by the authorities.
The prices of all our one litre packs have been brought at par with the half litre packs on per litre basis.
Mother Dairy's consumer milk prices in regions of Mumbai, Chennai and UP (East) will also be increased from March 11, 2017. (ANI)