The Ernakulam central police on Wednesday arrested Kunnath Pharmaceuticals' managing director K.C. Abraham for misusing actress Shweta Menon's sexy stills from her recent film Kayam for promoting their Ayurvedic aphrodisiac Musli Power Extra. He freed on bail later.
The action was taken based on actress' complaint, filed after some ad posters, featuring seductive poses of Shweta Menon and her co-actor Bala from Kayam, appeared in and around Thiruvananthapuram.
According to the actress, the Kayam producer Anitha Subhash and the pharmaceutical company had used the images without her permission. She later approached the court, seeking an explanation from the manufacturer and producer.
Ernakulam Central SI P.S. Shyju said that Abraham was arrested based on the complaint lodged by the actress. We arrested him. But has been released on bail, as it is a bailable offence, he added.