Michael Phelps didn't violate IOC rules with Louis Vuitton pics, says rep

New York, Aug 18 (ANI): Michael Phelps' agent has dismissed reports that the swimming champion may have violated International Olympic Committee rules when pictures from a Louis Vuitton ad campaign were leaked on the Internet during the London Games.

IOC rules prohibit athletes from promoting non-official sponsors during a nearly month long period around the games.

Peter Carlisle, Phelps' longtime agent, said on Friday that there is no issue with the IOC because the Olympian never authorized use of the pictures, New York Post reported.

In fact, Carlisle said that there are dozens of unauthorized uses involving most of the top athletes during any Olympics.

The ad campaign, which revolves around pictures taken by famed photographer Annie Leibovitz, officially began on Thursday - the day after the IOC ban ended. (ANI)