Mel B advert removed by Tesco after Spice Girls singer complains

Ellena Cruse
Joel C Ryan/Invision/AP

A Tesco advert that featured Mel B has been taken down after the singer publicly complained via social media.

An image of the Spice Girl was used in an advert for the supermarket’s new Clubcard Plus.

Alongside an image of Mel, known as Scary Spice, in a leopard print catsuit taken at the Brit Awards in 1997, the advert read: “Stop right now. You get 10% off two big shops a month for £7.99.”

The advert is a play on words from the group’s hit single Stop, which contains the lyrics: “Stop right now”.

The singer posted an image of a bus stop advert on Instagram and wrote: “Can the CEO OF TESCO DAVE LEWIS PLEASE CONTACT ME URGENTLY. Thank you.”

Tesco said it has now removed the image from its campaign.

A Tesco spokesman said: “Here at Tesco we are really big fans of Mel B and were excited to feature her photo in our campaign.

“We had authorisation to use this image, but we’re sorry Mel B is unhappy so we’ve stopped using it.”

The advert was part of Tesco’s latest campaign that features cultural references from the past 100 years for its 100th anniversary, with the tagline: “Prices that take you back”.

Other celebrities, including comedy duo Morecambe and Wise, have also been used in the campaign.

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