To improve tourism flow in Jammu and Kashmir, a 3-day long conference was organised at SKICC Srinagar. Experts were invited to meet, discuss and provide suggestions to revive tourism in Kashmir valley. Mega event 'Tapping the Tourism Potential of Kashmir: Another Day in Paradise' was held from April 11-13. The tourism ministry is pushing to promote the valley as a destination for leisure, wedding, films, and adventure. Tourism is one of the largest contributors to the economy of Kashmir valley.