MCD polls: Arvind Kejriwal's AAP changes strategy, to focus on door-to-door connect

The Arvind Kejriwal-led Aam Aadmi Party has decided to rely more on door-to-door campaigns with familiar faces than star campaigners addressing sabhas in various wards for the MCD election.

As the campaign for the crucial MCD election nears the finish line, the Aam Aadmi Party (AAP) has recalibrated its strategy to connect with voters.

The Arvind Kejriwal-led AAP has decided to now heavily rely on door-to-door campaigns with familiar faces rather than star campaigners addressing sabhas in various wards.

The Municipal Corporation of Delhi (MCD) poll is scheduled to take place on April 23.



  1. After a crucial meeting for the MCD election campaign, it was decided that only four star campaigners, which includes Delhi Chief Minister Arvind Kejriwal, Deputy Chief Minister Manish Sisodia, senior leader Sanjay Singh and AAP's Delhi convenor Dilip Pandey, will address jan sabhas in various wards every evening.
  2. Besides these AAP leaders, all other leaders and MLAs of the Aam Aadmi Party have been asked to start aggressive door-to-door people connect in their respective constituencies.
  3. Initially, nearly 40 star campaigners, including Ashish Khaitan and Raghav Chadha, were tasked with addressing people through jan sabhas.
  4. However, the AAP now believes that these popular faces instead of standing on a podium can better spread the party's message through one-on-one meeting with voters.
  5. With other political parties like the BJP and the Congress getting their big-ticket leaders to campaign in Delhi, AAP wants to personalise the campaign and reach out to maximum number of voters. New entrant Swaraj Abhiyan is relying heavily on road shows by Yogendra Yadav to drum up support ahead of the MCD election.
  6. The MCD election--three municipal corporations in North, South and East Delhi are going to polls--is being seen as a litmus test for Arvind Kejriwal's AAP.
  7. Incumbent BJP, struggling with allegations of corruption and non-performance, is approaching the MCD polls with a high morale following the party's spectacular victory in Uttar Pradesh and AAP's defeat in Punjab.



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