The Bharatiya Janata Party has been the best at utilising social media campaigns for elections in the country, and it is not letting up when it comes to civic polls in the Capital.
The party has set up a mammoth IT cell with a grand team comprising 80,000 members, who are operating from 272 wards and three IT chambers under the guidance of 280 social media wizards.
The IT cell is located inside the BJP state office on Pandit Panth Marg. The chamber accommodates 15 senior-level cyber warriors who have been monitoring and leading social media campaigns in Delhi for over eight months now. A map bearing the delimitation of municipal wards in Delhi in 2017 graces the wall next to the door.
Volunteers between the ages of 22 and 40 emphasise on the party's mass-contact game plan. "We will reach every voter through social media. For a person without Whatsapp, we have a booth level worker and for a tech-savy Delhiite, we are on Instagram, Facebook and Twitter," said a volunteer.
THE PLAN OF ACTION
The team, operating in Delhi's 14 districts, is constantly active on 8,000 WhatsApp groups where the graphics of party's achievement in last 10 years are being spread. The crew's strategy - largely to push forth the pro-development tone -has a three-fold formula.
Prime focus will remain on reminding Delhi residents of the work done by BJP leaders across the nation. The second will be to highlight the development work done by BJP government for Delhi.
The third will be to push PM Modi's latest digital initiative and "New India" mantra to target the aspirational Delhiite.
The volunteers will also target the failure of Delhi government in their social media campaigning aggressively. The BJP's decision to field all fresh faces for the civic polls and invite applications has also added to their work. Going the extra mile, the party workers will present the voters with the candidate's profile, just like a resume.
The party received nearly 5,000 applications till last week, but the figure shot up to 33,675 within six days of announcement on fielding fresh faces, party's spokesperson Tajinder Bagga told Mail Today. "People want to know about candidates in detail. We will popularise every candidate's agenda for their ward in a profile on Facebook and their mail."