Integrated PR Agency to Support Growth of Commercial Recycling & Waste Management Startup
Matter Communications — a Brand Elevation Agency specializing in PR, creative services and digital marketing — has been named the agency of record (AOR) for RoadRunner Recycling, a Pittsburgh-based startup providing custom recycling and waste solutions engineered to improve waste stream management.
Matter will spearhead a PR program, including media relations, events and awards, to increase awareness of the RoadRunner brand and its innovative services. The recycling solutions company will also work with Matter’s creative team to produce a series of recruitment and customer testimonial videos.
"We recognized the need for an integrated public relations agency to help us raise the visibility of the RoadRunner brand and its custom solutions," said Andy Rihn, Director of Marketing at RoadRunner. "As we look to grow across existing markets and expand into 10 new cities over the next 12 months, we’re excited to leverage Matter’s expertise in elevating startups to help us accelerate growth and bring awareness to our sustainable solutions."
Founded in 2014, RoadRunner seeks to fill the void between market demands and existing waste industry offerings. Using artificial intelligence technology, RoadRunner connects businesses with recycling and waste disposal needs to other businesses that have underutilized truck fleets, which pick up and deliver the recycling to processing centers.
"RoadRunner presents us with a unique opportunity to work with an innovative startup that’s making an impact – all while giving our integrated teams the chance to be a part of this important work," said Scott Signore, CEO of Matter. "Our highly-skilled public relations and video professionals are ready to help further establish RoadRunner as a leader in the recycling and waste management space."
With 200 professionals across offices in Boston and Newburyport, MA, Portsmouth, NH, Providence, RI, Pittsburgh, PA, Boulder, CO, and Portland, OR, Matter is one of the fastest-growing PR, creative services and digital marketing firms in the country. Matter has won 12 "Agency of the Year" accolades in the past three years and has been consistently recognized as a top place to work.
About Matter Communications
Matter is a Brand Elevation Agency unifying PR, creative services and digital marketing into strategic, content-rich communications campaigns that inspire action and build value. Founded in 2003, with seven offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.
RoadRunner Recycling is on a mission to elevate recycling in a world dominated by waste. The company provides custom recycling and waste solutions engineered to improve waste stream management, serving thousands of commercial businesses from more than 20 industries including healthcare, manufacturing, education, retail and hospitality. RoadRunner leverages proprietary technology to boost cost savings, improve recycling rates and deliver unparalleled customer experiences. For more information, visit https://www.roadrunnerwm.com.