Why you get campaign texts calling you the wrong name

Hanna Kozlowska
Why you get campaign texts calling you the wrong name

American voters are getting inundated with texts from political campaigns asking them to support their candidate. Many of those texts, however, are filled with errors: they address the recipient by the wrong name, assume they live in a different state, or mix up party affiliations. An editor at Quartz gets texts from the Bernie Sanders campaign addressing her as Mick Jagger—a name she jokingly gave to several subscription services and assigns herself in friends’ contacts.