Instagram May Be About to Unlock Billions in New Revenue

Adam Levy, The Motley Fool
Instagram May Be About to Unlock Billions in New Revenue

Instagram is going to share some revenue with users. The move could generate billions in revenue for the Facebook (NASDAQ: FB) subsidiary and put it in greater competition with Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) YouTube for both talent and ad sales. For reference, YouTube generated $15 billion in gross revenue last year.