India may still be a nation of tea lovers, but the popularity enjoyed by Gloria Jean's and Starbucks shows that at least the younger generation is warming up to the bitter sweetness of coffee. In South India, coffee still refers to filter coffee. Chains like Café Coffee Day have succeeded in popularising Western tastes like Cappuccino and Espresso. Yet, there was no deep knowledge on pure coffee; chicory coffee was the norm and most youngsters didn’t drink a lot of coffee.
Finding the opportunity to present the Indian customer with a variety in this beverage, a bunch of women have started up - not just as retailers of coffee but as its connoisseurs. Find out more about their ventures here.