In a history-making move, London Fashion Week has pledged to go fur-free this season for the first time.
The British Fashion Council announced the news after conducting a survey with all on-schedule designers to see if they intended to use fur in their forthcoming shows and presentations.
The decision comes after anti-fur protests have risen in recent years from 25 demonstrations back in 2016 to more than 250 last September.
In a statement, the BFC announced: “As representatives of the British fashion industry, the BFC supports the creativity of designers and keeps an open dialogue with the industry, from designers to media, retailers, business leaders, government and global brands while encouraging designers to make ethical choices when it comes to their selection of materials and supply chain.”
BREAKING VICTORY! 👏 After over a decade of campaigning by PETA around the world, @Burberry is banning fur and angora.
— PETA (@peta) September 6, 2018
The survey is part of the company’s positive fashion initiative which is designed to encourage designers and businesses to take into account sustainability, equality, diversity and craftsmanship throughout the creative process.
The Brit label’s decision follows in the footprints of Versace and Gucci – two major designer labels which have also pledged to stop using rabbit, fox and mink furs.
The fashion empire famed for its heritage check has also promised to stop selling unsold stock after it was revealed that the brand destroyed @28.6 million worth of items last year to protect its status.
London Fashion Week SS19 will kick-start in the capital on Friday 14 September 2018.
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