Levi names Wal-Mart exec to head up e-commerce

SAN FRANCISCO (AP) -- Levi Strauss & Co. has hired a Wal-Mart executive to head up its e-commerce business.

The privately held San Francisco clothing company said Monday that Marc Rosen will join Levi in May as executive vice president and president of global e-commerce. Rosen worked most recently as senior vice president of global e-commerce at Wal-Mart Stores Inc.

Levi's online business has grown quickly in the past few years and the company said it has made investing in the area a top priority.

The denim and clothing company recently announced plans to cut about 20 percent of its non-retail and non-manufacturing employees over the next 18 months as part of a restructuring to help it become more competitive, lower its costs and improve its financial health.