Toy company Lego has introduced a tongue-in-cheek ‘competitor’ to Tesla’s James Bond-like Cybertruck vehicle with its very own indestructible pickup truck made from their trademark 2 x 4 bricks.
In a tweet Lego announced the truck is “guaranteed shatterproof” - a cheeky reference to Tesla’s now-infamous Cybertruck debut.
During a presentation in Los Angeles attended by Tesla CEO Elon Musk last week, the $39,000 car’s “armor glass” windows instantly smashed when struck by a small metal ball.
The stunt was designed to show off the in
destructible design of the the all-electric, battery-powered pickup truck, but has now gone viral.
The evolution of the truck is here. Guaranteed shatterproof 😬 pic.twitter.com/RocTEkzzwI— LEGO (@LEGO_Group) November 27, 2019
After the first window shattered, Musk swore loudly and then claimed the metal ball had been thrown ‘a little too hard’ - seconds before another window was smashed.
Although Lego didn’t offer up any spoof video of its truck similarly falling short of expectations, one person hilariously re-edited the photo of the brick with shattered windows, and tagged Tesla’s chief designer Franz von Holzhausen.
Other comments highlighted how Lego bricks are non-breakable and painful when walked on, with one person likening the experience to a “Danish landmine”.
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Of course, the Cybertruck’s boxy shape lends itself to a Lego version.
The famous Lego car builder Peter Blackert recreated it and posted photos to his Flickr account.
He is allegedly a Ford engineer, and taking inspiration from Elon Musk’s SpaceX connection and proposal to send a Cybertruck to Mars one day, Blackert even created a second version with iconic Lego Space bricks.
At the time of writing, Lego’s troll Twitter post has almost 80,000 likes and has been shared over 20,000 times.
Despite the electric vehicle company’s PR disaster, Musk believes that Tesla has already received over 200,000 orders.
The Cybertruck is thought to have a range of 500 miles on a single charge and is on sale for $39,000.