LEADING BRANDS Advertising watchdog ASCI has upheld 67complaints

The Advertising watchdog ASCI has upheld complaints against 67 out of 141 advertisements during April with the names of leading brands figuring in the list. Out of 67 advertisements against which complaints were upheld, 27 belonged to the Healthcare & Personal Care category, 10 in the Food & Beverages category, 7 in the E- commerce Category, four depicting Automotives, followed by 4 in the Education category and 15 advertisements from other categories

HEALTH & PERSONAL CARE COLGATE- Palmolive ( India) Ltd. ( Colgate Herbal): The ambiguous presentation of the trademark “ Colgate Herbal” on packaging as two separate words and omission of the reference to trademark was misleading.

Procter & Gamble Hygiene & Health Care Ltd. ( Pantene Shampoo): The advertisement’s claim, Pantene is the " Worlds No. 1 Hair Care Brand", regardless of the disclaimer, is misleading by implication and ambiguity. It was not accepted, that the qualifier in the advertisement stating " Hair Care Category sirf shampoo aur conditioner se sambandhit" is appropriate to validate the advertiser’s own categorisation of Hair care category which comprises Shampoo, Conditioner and Hair Oils.

L’Oreal India Limited ( New Garnier White Complete Double Action Facewash): The advertisement on the pack claims, “ instant whitening” and “ Gives 1 tone fairer looking skin in one wash” were not substantiated.


( Patanjali Kachi Ghani Mustard Oil): The advertisement’s claim, “ mustard oils are being adulterated with oil made by solvent extraction process with neurotoxin containing Hexane”, was not substantiated. Also, the claim is grossly misleading by exaggeration.

Patanjali Ayurved Limited ( Patanjali Fruit Juice): The claims in the advertisement ( in Gujarati) as translated into English, “ Will you make the mistake of drinking expensive juices containing less pulp or will you drink cheap and good Patanjali fruit juices which are full of pulp to become healthy and to save money” accompanied by reference to the prices of other branded juices, by implication unfairly denigrates the entire class/ category of fruit juices.

Also, these claims were not substantiated adequately and are misleading by implication.

E- COMMERCE ONE Mobikwik Systems Pvt. Ltd.

( Mobikwik Rs. 20 Cashback Offer): The advertisement’s claim, “ Rs 20 cashback” was misleading by ambiguity and omission of complete disclaimer.

Uber India ( Uber Taxi Service – Distance Surcharge): The advertisement was misleading by omission of the mention of applicable additional charges ( i. e. distance surcharge) per trip along with the fares on the website.

One97 Communications Limited ( Paytm): The advertisement’s claim, “ 24/ 7” is misleading by ambiguity and omission of the details of the specific services for which the claim is valid.

Bankbazaar. com ( Bhartiya Jan Dhan Credit Scheme): The advertisement was posing like a Government scheme and was misleading the consumers by ambiguity and implication.

AUTO NISSAN Motors India Pvt.

Ltd. ( Nissan Sunny): The scenes in advertisement showing the “ driver speaking on the phone”, “ vehicles coming from the wrong sides”, “ car overtaking from the wrong side”, and the last scene of the “ driver not wearing the seat belt”, shows / encourages dangerous / unsafe practices and manifests a disregard for safety.

Apollo Tyres Ltd. ( Apollo Tyres for Scooters): The scene in the advertisement showing, albeit for a short time, the “ protagonist riding the scooter on the footpath to get ahead of the blocked traffic”, shows / encourages an unsafe practice, and also portrays violation of Traffic Rules.

Amazon. com Inc. ( Amazon – Friendly Customer Service): The visual in advertisement, “ a pillion rider on a bike without a helmet” as depicted in the advertisement shows violation of traffic rules and also is an unsafe practice.