L’Oreal Features Hijab-wearing Model in Haircare Video Campaign And Reaps Praises on Social Media

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L’Oreal Features Hijab-wearing Model in Haircare Video Campaign And Reaps Praises on Social Media

British beauty blogger Amena Khan was seen in Loreal haircare ad wearing a pale pink headscarf.

Breaking stereotypes and barriers, L’Oreal Paris went a step ahead and featured a hijab-wearing woman in her hair campaign. British beauty blogger Amena Khan donned a pale pink headscarf for Loreal haircare ad. In the ad she says, “Whether or not your hair is on display, it doesn’t affect how much you care about it.” Amena also shared the ad on her Instagram page with the caption, “A game-changing new campaign”. The video ad showcases diversity by portraying women with different hairstyles. And with the new ad, Khan is not only a vlogger, co-founder of Ardere Cosmetics, designer of her own line of headscarves, a mother, but also a L’Oreal ambassador.

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The ad which was widely viewed on social media and received a lot of appreciation. Talking about the ad, Vogue Today quoted Khan as saying, “How many brands are doing things like this? Not many, they’re literally putting a girl in a headscarf — whose hair you can’t see — in a hair campaign. Because what they’re really valuing through the campaign is the voices that we have. Her Instagram post further reads, “I’m so excited and incredibly proud to announce that I’m part of the new L’Oreal Paris Elvive World of Care Campaign which showcases Elvive’s breadth of products catering to a wide range of demanding hair types. “

Watch the ad here:


With this ad, L’Oreal joins the list of brands, like Nike and CoverGirl, that are celebrating diversity and featuring Muslim women in their ad campaigns. What do you think about the ad? Do let us know in the comment section below. Khan also said, “I didn’t start wearing a headscarf until I was in my twenties, but even prior to that I didn’t see anyone I could relate to in the media. It was always a cause of celebration when you saw a brown face on television! I think seeing a campaign like this would have given me more of a sense of belonging.”