The world around us is changing and in this fast changing world, a lot of developments have taken place in marketing and advertising. Today, advertisements and campaigns from streets, televisions, hoardings and movies have come into our hands. This happened because mobile revolution has arrived in India. Taking the importance of mobile marketing and campaign into consideration, India's renowned media group Exchange 4 Media organised an award ceremony in Mumbai. In this ceremony, only those groups were incorporated who have proved their worth in mobile marketing. With the help of an experienced panel of experts, India's top-rated mobile companies were recognised for the category. The panel judged the campaigns on the basis of criteria such as concept, innovation, execution and achievement of objectives of the idea and then took a viable decision.
In this felicitation ceremony, mobile marketing, creative, media agencies, digital agencies and publishing related companies were included. The purpose of this award ceremony was to promote the idea of upgradation from existing marketing model and enter into digital world to double the credibility of business. The award ceremony took place on Oct 31 and Konsole Group was shortlisted among the top companies of India whose campaign gained recognition in the stream of mobile marketing. Konsole Group was the only company from central India to be featured in this award ceremony. This group organised a worthwhile campaign, keeping smart city in perspective which grabbed people's attention.
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