Kim Kardashian unveils fragrance bottle inspired by her body

Ciara Sheppard
Contributor Yahoo Style UK

How to stand out in the already crowded fragrance market?

That’s a question Kim Kardashian found herself asking her team of advisers as they discussed her latest brainchild: KKW Body.

The result was a perfume bottle modeled after her naked body. We kid you not.

We took a mold of my body and made it a perfume bottle,” the 37-year-old revealed on Instagram Wednesday, posting photos of her body covered in clay. 

The clay modeling was done by Italian contemporary artist — and frequent Kanye West collaborator — Vanessa Beecroft, whose past work includes pieces using many professional models, often naked. 

The photos of Kardashian posing mid-mold were followed by an exciting unveiling of the prototype.

In a sneak peek posted to her Instagram Stories and Snapchat, the reality star first showed her fans what appeared to be a nondescript gray box. But wait…

The magic began when she untied the string and the walls fell down to reveal the draft perfume bottle.

Mind. Blown.

Kardashian showed fans a prototype of her perfume bottle. (Photo: kimkardashian via Instagram)

“So this is not the press box you guys, this is the regular box,” she explained. “I didn’t do press boxes because I wanted everyone to get this amazing box.

“I thought this was such a cool box within itself that the bottle is on like a statue pedestal… like a statue… in a museum.”

Naturally, fashion critics — including the now-famed Diet Prada — have drawn comparisons with Jean Paul Gaultier’s iconic Classique Eau de Toilette silhouette. 

Well, it will certainly stand out in the duty-free lounge.

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