If the latest promotional photos of Kanye West's Yeezy trainers have you distracted, we think we might know the reason.
Last night, Kim Kardashian posted a photograph of herself wearing her husband's latest footwear design while lying topless on a bed.
In the picture taken by photographer Richard Kern, the 37-year-old beauty mogul lies on her front on a gigantic bed, wearing just a pair of pants that match the grey-coloured duvet cover.
PHOTO @RICHARDKERNSTUDIO- Kim Kardashian West (@KimKardashian) August 14, 2018
The photograph forms part of Yeezy's promotional campaign for the new Boost 350 V2 Butter trainer (ignoring the fact that all can see of the shoes in Kim's snap are the soles).
And if you look at the star's caption for the photo, the Yeezy brand isn't even mentioned, so we're not quite sure of the marketing strategy behind the picture.
The mother-of-three also poked fun at a recent behind-the-scenes shot of herself modelling the new design.
In a series of Instagram Stories, the entrepreneur posted several memes of herself lying on her back in different scenarios which she's been Photoshopped into by her fans.
Photographer Kern - who is well-known for shooting provocative images of female models (check out his website for reference) - also snapped model Lexi Wood, who was photographed kissing Brooklyn Beckham following his break-up from Chloë Moretz earlier this year.
While Wood also forgot to tag Yeezy in the campaign show, at least she showed off a bit more of the shoe's design.
Kanye also seems to have joined in on the photo action. However, rather than pose seductively and wear his latest Yeezy design, the 41-year-old posted a video to Twitter of him sporting his new pair of beach shoes.
'Yeezy slides on vacay,' the rapper captioned a #FWIS picture of him in the sea on Twitter.
This isn't the first time Kanye has employed a provocative campaign to promote Yeezy.
His last ‘Supermoon’ campaign featuring nude models including porn star Lela Star - who looks like Kim's body double - wearing his shoes.
Somehow, we doubt Clarks are going to be employing a similar marketing shoe campaign any day soon.
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