Youngsters in the Valley are making the best use of social media to promote the music and film industry. With the very few film industry houses, these young actors are making videos and are uploading them on online platforms. Kashmir was once a favourite destination of the filmmakers but these youngsters say that they need more platforms to revive the industry. "We hear about Bollywood songs or movies from our parents and grandparents. I want this to revive that as it will give us a platform to collaborate where we show them our songs and collaborate with us", says rapper Jibran.