The India Today Group won big at the 6th Asia Pacific Customer Engagement Forum and Awards (ACEF) for its engaging and credible content on new media platforms.
The ACEF recognises the best creatives, campaigns and activities done by brands, agency and media across the Asia-Pacific (APAC) region.
Under Group Editorial Director (Broadcast and New Media) Kalli Purie, India Today has taken giant strides in the new media space with both AajTak.in and India Today.in setting the gold standard in journalism and interactive user experience on their websites.
Setting the bar high for the India Today Group's new media platforms, Kalli Purie says that you can tell a story only if you truly believe in somebody else's truth.
At ACEF, the India Today Group won the prestigious Organisation Award for Most Admired Online Media for Customer Engagement. The Group has twice the reasons to celebrate as AajTak won the Special Award for Most Admired Customer Engagement Website for AajTak.in.
More than 200 organisations participated in the ACEF awards this year by sending in 610 entries for a range of categories.
Kalli Purie defines India Today's journalism as organic, one that is pure, simple and unadulterated. Kalli Purie has managed to amalgamate this brand of journalism with innovations in new media to build engaging and informative online news platforms.