Vodafone Joins Budget Phone League With Jio, Airtel; Ties up With Itel Mobile to Launch Itel A20 Smartphone at Rs 1,590
New Delhi, November 20: To counter Reliance Jio’s disruptive offers, Vodafone has announced a new plan which offers 1.5 GB per day for its prepaid customers. After Idea Cellular and Bharti Airtel announced special plans to lure their customers, Vodafone increased the data allocation on its Rs 349 plan to 1.5 GB per day from 1 GB per day. Jio has captured 11.19 per cent market share in the wireless segment since its launch in September 2016.
Under the new Rs 349 recharge plan, Vodafone is offering 1.5 GB 3G/4G data per day. The telco is also offering unlimited local and STD calls to any numbers and free roaming. The plan comes with a validity of 28 days. It has to be noted that there is a cap of 250 minutes per day and 1000 minutes per week on outgoing calls. Customers who opt for this plan will be eligible to get a free subscription to Vodafone Play.
To cope with competition from new entrant Reliance Jio, rival telecom operators like Bharti Airtel and Idea Cellular too had increased quota by 50%. These plans that offer 42 GB over a period of 4 weeks, compete with Jio’s Rs 309 plan that offers 49 GB over a period of 7 weeks, and with its 399 plan that offers 70 GB over 10 weeks.
In October, Jio subscriber base rose to 136.8 million, with a net addition of 15.3 million users in the period. The figures have been revealed in the Reliance Industries Limited (RIL) financial and operational performance report for the quarter that ended on September 30. Jio network saw total wireless traffic of 374 crore gigabytes (3.74 billion GB) in the period, and is touting the highest per capita data consumption of 9.62GB per user per month.
Vodafone has also announced few more prepaid plans, offering customers with bundled data. The Rs 458 recharge plan offers 1 GB 4G/3G/2G data per day bundled with unlimited local and STD calls. The plan covers unlimited national roaming outgoing calls on mobile and landline and 100 SMS per day. The validity of this plan is for 70 days. Another plan is Rs 509 recharge plan which offers 1 GB 4G/3G/2G data per day with unlimited local and STD calls. Under this plan, customers can avail unlimited national roaming outgoing calls on mobile and landline and 100 SMS per day – both local and on roaming. This plan comes with a validity of 84 days.