Jio, BSNL are top gainers in January 2019: Jio adds 9.3 million new connections, Vodafone loses 3.5 million
There's always a war going on between the telecom operators in India. All of them keep on trying to woo more customers with attractive pricing schemes as well as additional offers. Reliance Jio, who has been considered as a disruptor in the industry, often ends up offering the most aggressive offers to keep its customers happy as well as gain a few more. It looks like the efforts have worked for Jio as the Telecom Regulatory Authority of India's (TRAI) report states Jio to be the highest gainer in terms of new subscribers.
According to the report, Reliance Jio has gained the highest number of subscribers in the month of January 2019. The telecom operator gained 9.3 million subscribers, leading the chart by a huge margin. Government-led BSNL was at second position with 9,86,681 more subscribers in the same period. Bharti Airtel secured the third position with 1,03,389 new subscribers. Jio's gain is the largest among all names present on the list.
However, things aren't good for Tata Teleservices and Vodafone Idea. Tata Teleservices lost 8,47,925 subscribers in January 2019. Vodafone Idea sat at the bottom of the list - the telecom operator lost 3.5 million subscribers in the same period.
However, things turn the other way when it comes to market share. TRAI's report on market share states that Vodafone Idea still leads with an overall market share of 35.12 per cent. Airtel comes second with a market share of 28.8 per cent while Reliance Jio comes in at third with 24.4 per cent share. BSNL falls behind with a share of 9.76 per cent while Tata Teleservices only retains a meagre share of 1.54 per cent.
The major loss that Vodafone Idea and Tata Teleservices may have incurred is due to the new TRAI minimum recharge regulation that requires subscribers to recharge their subscriptions with limited-period validity. Reliance Jio gains here with longer validity plans for much cheaper prices compared to what Vodafone offers.
While BSNL may have been in news for financial difficulties, the government-led operator has recently adopted a more aggressive approach to its mobile subscriptions - both prepaid and postpaid. BSNL has been following all the moves that rivals Vodafone and Airtel have been doing for a while, i.e. bundling additional benefits with plans such as Amazon Prime subscription with some postpaid plans. BSNL is also kickstarting its 4G VoLTE network in a bid to stay competitive.