J&K entrepreneur transforms apple trading

Shopian (J&K), Dec 27 (ANI): A young entrepreneur from South Kashmir's Shopian district is selling famous Kashmiri apples on the internet by bringing much-needed improvement in the fruit's packaging at par with global standards. 30-year-old Adnan Ali Khan, a resident of Pinjoora village in Shopian, has now emerged as a local hero by setting up a supply chain that ensures fair prices to growers. Khan, a fourth-generation farmer from his family, completed engineering and MBA and is now doing his PhD on "value addition, planning and marketing of Kashmiri products". He launched his online venture that delivers Kashmiri apples to the doorstep. The youth entrepreneur is probably the first Kashmiri to sell apples in retail packs on the internet. The 30-year-old made his debut in September when he sold the products from his family-owned apple orchards and is now receiving orders online. Khan is selling around fifteen varieties of apples.