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It doesn't take long to find oneself figuratively knee-deep in the world of online beauty influencers. Between the hoard of six-pack mommy bloggers and the “Link In Bio” skincare enthusiasts, it's understandable that every time you see a “holy grail” product advertised on Instagram, you view it with a grain of salt.
However, whether by coincidence or a steep influencer marketing budget, there are a handful of products whose popularity seem to know no end. A prime example: the NuFACE Facial Toning Device.
SHOP IT: Amazon, $229
Similar in size to your everyday epilator, the NuFACE Trinity and NuFace Mini (the Trinity's little sister) are handheld facial toning devices designed to contour, tone, and improve the appearance of fine lines and wrinkles.
For as little as five minutes a day, the anti-ageing tool promises a microcurrent-led "facial workout" that will lift and tighten your jawline, cheekbones, and other visibly ageing areas of your face.
"IT WORKS!" According to one enthusiastic Amazon reviewer; "I'm 32, and I just started noticing some jaw laxity. Researched what to do about it, found this, watched a lot of YouTube videos that recommended it and decided to try it! I've been using it daily for a week, and there's definitely a difference."
Compared to the NuFACE Mini, the pricier Trinity comes with a wrinkle-reducer attachment to specifically target the lip and eye areas. Both sizes require a gel primer, though many users say pure aloe vera gel is an effective and affordable alternative to the NuFACE branded gel primer.
"This device really tightens your skin! I'm 62, but look like I'm in my 40s," writes one reviewer on SkinStore. "Saved me lots since I don't need plastic surgery. This device is amazing!"
Here's what my Sunday night looks like. I like adding a few extra steps (like the nuface and the face roller) as a nice reset before the new week. Enjoy the music and the full breakdown of my crazy routine. Any questions? @reflektskincare exfoliating cleanser: this has become my go-to, it's super gentle but wipes away all dirt and oil @mynuface gel and microcurrent to lift and sculpt @firstaidbeauty glycolic wipe: I use every night but if it's too strong for you, try every other! @freshbeauty rose oil serum: this stuff is a game changer. it is sort of like an essence or a toner but it is crazy hydrating! @naturiumskin hyalruonic acid and a little massage @devganscientificbeauty retinol: I am normally not a retinol gal, but this stuff is great & made w/vit C and has not caused any peeling or redness. - @skinmedica brightening eye cream @tatcha water cream: a fab recommendation from @makeupvincent and @danielmartin !! @nursejamie facial roller to press it all in @moon whitening toothpaste (because who doesn't want whiter teeth) @sarahapp dream slip--every darn night! ♥️ PS sweater is @rydeortiedye ⚡️
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The key to NuFACE success is consistency. Every review we read noted that, like any workout regime, you'll only notice a difference if you make it part of your daily routine.
"The initial period requires a lot of consistency - I think I used mine six times a week, but [once] my face was used to the device, I dropped back to twice a week," wrote one user. "For me, the results are noticeable and can be seen as soon as I'm finished each treatment."
As the NuFACE Trinity and Mini are anti-aging devices, users with visibly aging skin will see the most significant improvements. For skincare aficionados under the age of 30, don't expect to see a massive difference using either NuFACE microcurrent device; a healthy dose of sunscreen is still your best weapon against premature wrinkles.
"Worth every penny," according to an Amazon shopper. "Anyone who is interested in a mini facelift NuFACE [has] everything covered for you. It targets sagging face areas that is the number one sign of ageing."
In Canada, you can find the NuFACE Trinity and NuFACE Mini online from Amazon, The Bay and SkinStore. And while each version hovers between $200 and $500 depending on the place of purchase, according to the myriad of beauty bloggers and online reviewers, the NuFACE could be the non-invasive anti-ageing tool that will become your own 'holy grail' product.
The reviews quoted above reflect the most recent versions at the time of publication.