16 Mar 2021: IPL 2021: Upstox announced as official partner
One of India's leading and fastest-growing digital brokerage firms, Upstox, has been named as the official partner of the Indian Premier League 2021, which starts April 9.
The Indian Premier League Governing Council (IPL GC) made the announcement on Tuesday.
It is understood that Upstox, which joins the bandwagon of official partners, has been handed a multi-year partnership.
Here are the further details.
Upstox: Upstox pipped Groww to become the official partner
A recent report in TOI stated that Upstox pipped India-based online investment platform Groww to come on board as the IPL official partner.
The reported further suggested that Upstox has entered into a three-year agreement with the BCCI (approximately Rs. 45 crore per year).
Notably, Fantasy sports platform Dream11, e-education platform Unacademy, e-payment platform Cred, and Tata Motors are the other official partners.
Fact: What is Upstox?
Backed by Ratan Tata, the cost-effective brokerage firm Upstox was founded with the vision of making financial investing easy, equitable, and affordable to all Indian investors. It provides online investments in Stocks, Mutual funds, Digital Gold, Derivatives, and ETFs for both investors and traders.
Words: Brijesh Patel speaks on the collaboration
Speaking on the collaboration, Mr. Brijesh Patel, Chairman of IPL, said "We are pleased to have Upstox on board as an official partner of the Indian Premier League 2021."
"As one of the most-watched cricket leagues in India, IPL along with Upstox, one of India's fastest-growing digital-trading platforms, can create a huge impact on audience, especially millions of Indian youth who are financially independent."
IPL 2021: IPL 2021 to begin on April 9
The 14th edition of Indian Premier League is set to begin on April 9.
Earlier this month, the BCCI announced the schedule, including the logistical customizations for the impending season.
Notably, Ahmedabad, Bengaluru, Chennai, Delhi, Mumbai, and Kolkata will host the matches as IPL returns to India.
In a revised format, each team will play at four venues during the league stage.