Information and Broadcasting Ministry Bans Condom Ads on TV For Eight Hours From 6 AM to 10 PM

India.com News Desk
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Information and Broadcasting Ministry Bans Condom Ads on TV For Eight Hours From 6 AM to 10 PM

The notification by government comes after the Advertising Standards Council of India (ASCI) requested the I&B ministry earlier this month to take a call on such ads and their telecast timing.

New Delhi, Dec 11:  The Union Ministry of Information and Broadcasting on Monday directed TV channels not to air advertisements of selling and promoting condoms between 6 AM to 10 PM. The ministry issued an advisory to all TV channels and restricted the broadcast of condom ads for the eight hours, stating they are indecent especially for children and can create unhealthy practices among them.

“It has been brought to the notice of the Ministry of Information and Broadcasting that some channels carry advertisements of condoms repeatedly which are alleged to be indecent especially for children,” an advisory from the I&B ministry said.

The advisory invoked Cable Television Networks Rules, 1994, banning an “advertisement which endangers the safety of children or create in them any interest in unhealthy practices or shows them begging or in an undignified or indecent manner”.

“In view of the above, all TV channels are hereby advised not to telecast the advertisements of condoms which are for a particular age group and could be indecent/inappropriate for viewing by children. Indecent, vulgar, suggestive, repulsive or offensive themes or treatment shall be avoided in all advertisements.

It said such advertisements may be telecast between 10 p.m. and 6 a.m. to avoid exposure of such material to children. “Any failure will attract action as per provisions of the rules,” said the advisory.

The notification by government comes after the Advertising Standards Council of India (ASCI) requested the I&B ministry earlier this month to take a call on such ads and their telecast timing.

(With inputs from agencies)