Reacting over the ongoing debate started by Abhay Deol over actors endorsing fairness cream, Sushant Singh Rajput echoed the same sentiments and said it is inappropriate to endorse such products. Adding more to it, Sushant said as responsible actors, or responsible citizens, they should not endorse or prefer one skin tone over another. Recently, Abhay had criticised Shah Rukh Khan, Deepika Padukone, Sonam Kapoor, Shahid Kapoor and John Abraham for featuring in campaigns that promote and sell fairness creams. Sushant was speaking at the trailer launch of his upcoming film 'Raabta' in which he is paired opposite Kriti Sanon. Releasing on June 9, the film marks the directorial debut of producer Dinesh Vijan.