Image makeover to win over urban voters in Capital?

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Image makeover to win over urban voters in Capital?

Known for his trademark white shirt, loose trousers, floaters and AAP cap, Delhi Chief Minister Arvind Kejriwal has now seemed to have gone for an image makeover. In a recent party poster, the AAP chief looks sharper than ever in well fitted dark blue shirt, a move taken to woo urban voters, claim party insiders.

The core party member agrees that Kejriwal's new look is urban and youth-oriented. The Aam Aadmi Party's spokesperson Saurabh Bhardwaj told India Today, "Kejriwal government is working urban and youth-related issues like CCTV, WiFi, environment and water harvesting. So his look and communication are being kept in mind."

It may be noted that during the Lok Sabha elections in 2019, most of the urban constituencies of Delhi had ditched AAP as Kejriwal is mostly seen as a leader of middle and lower-middle class. After the demise of former Chief Minister and senior Congress leader Sheila Dikshit, the space of an urban leader is also open to grab. However, AAP spokesperson denies such theory.

"Issues and leadership are different aspects in Lok Sabha elections and Assembly elections. AAP won MLA seats in urban constituencies like Greater Kailash, Kasturba Nagar, Shalimar Bagh and even New Delhi. So it would be wrong to say that we won the election only because of votes from poor," said Bhardwaj.

Political observers have also pointed out that Kejriwal who was known for his bold brand of politics and criticising Prime Minister Narendra Modi has gone soft against his after the results of Lok Sabha elections. AAP supremo has even thanked Modi on several occasions.

Party insider hints that Kejriwal is trying to avoid conflict with the Centre and create a new image of working together with other political parties. It is important to send across the message that development work in Delhi will be carried out without hindrance.