Halima Aden, aka the gorgeous Muslim model who made waves at last February's New York Fashion Week and has since landed major magazine covers, now has a starring role in American Eagle's latest campaign. In it, she wears a denim hijab and smiles from ear to ear in her braces. It's stunning, incredibly relevant, and at the same time totally endearing. Take a look.
People have praised both American Eagle and Halima since the #WeAllCan fall 2017 ads came out - especially since the hijab she wears in the campaign is now formally for sale. "Halima Aden done brought a HIJAB to AMERICAN EAGLE y'all!! A HIJAB ! Not a 'scarf'! Pls don't tell me she's not changing the world," one Twitter user aptly summed up her thoughts.
I love this! Keep up the great work American Eagle.- Feeya (@braidsnglasses) July 9, 2017
Halima Aden done brought a HIJAB to AMERICAN EAGLE y'all!! A HIJAB ! Not a "scarf"! Pls don't tell me she's not changing the world ‼️🗣👋🏾- umulkheir. (@nairobisown) July 10, 2017
my friends made an entire group chat dedicated to Halima Aden's denim hijab 😂😫😭😫😭- anisa (@AnisaLiban) July 11, 2017
Honestly it's kind of exciting to see American eagle come out with a denim hijab, like go you, you're doing amazing sweetie 👏🏽 pic.twitter.com/krES8x5so7- بسمة (@Bismahzabih) July 11, 2017
I would never imagine a brand like American Eagle would sell a Hijab and CALL IT A HIJAB TOO!!!!- Halima 🦄 (@halima_325) July 10, 2017
BUY NOW Denim Hijab in Dark Indigo, AMERICAN EAGLE OUTFITTERS, $20
Sister brand Aerie has been a pioneer in inclusive, unretouched images. This is a natural next step for American Eagle, who has clearly realized how important representation can be.
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