Halima Aden Wears a Hijab in American Eagle Ad

Rachel Torgerson
Photo credit: American Eagle

From Cosmopolitan

Halima Aden, aka the gorgeous Muslim model who made waves at last February's New York Fashion Week and has since landed major magazine covers, now has a starring role in American Eagle's latest campaign. In it, she wears a denim hijab and smiles from ear to ear in her braces. It's stunning, incredibly relevant, and at the same time totally endearing. Take a look.

Photo credit: American Eagle
Photo credit: American Eagle

People have praised both American Eagle and Halima since the #WeAllCan fall 2017 ads came out - especially since the hijab she wears in the campaign is now formally for sale. "Halima Aden done brought a HIJAB to AMERICAN EAGLE y'all!! A HIJAB ! Not a 'scarf'! Pls don't tell me she's not changing the world," one Twitter user aptly summed up her thoughts.

Photo credit: American Eagle

BUY NOW Denim Hijab in Dark Indigo, AMERICAN EAGLE OUTFITTERS, $20

Sister brand Aerie has been a pioneer in inclusive, unretouched images. This is a natural next step for American Eagle, who has clearly realized how important representation can be.

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