As KUWTK returns to our screens (and the Kardashian-Jenner clan sets up shop firmly in the public imagination), I’ve found myself ab-so-lutely obsessed with Kim K’s makeup. When i’m not scrutinising the latest ep for intel, i’m scrolling Kim’s insta, hoping to find the latest update on, say, how she covers her dark circles, or creates her gorgeous smokey eye.
Luckily for us, when she’s not hiring her sister to do her makeup (or working with long-time collaborator Mario Dedivanovic, the apple of our collective eye), she’s working with new up-and-coming artists and technicians.
One of those newer faces is Ash K Holm, glow-creator extraordinaire and apparent queen of sleepy-eyed, bronzey gorgeousness.
So, when the KKW beauty account posted a tutorial featuring Ash using a few KKW products as part of an ‘everyday Kim Kardashian glam’ look, I couldn’t help myself having a teeny-tiny stalk of her MUA profile.
And there, in all its shining glory, was a highlight of highlights: The Full Kim Kardashian Every Day Glam Look Featuring Every Recommendation Your Heart Desires, From Primer to Liner.
...Ok, the tutorial is actually called ‘New tutorial’ (check it out on her IG, @ash_kholm), but you catch my drift.
The best part? Though there are plenty of KKW mentions, there are a bunch of surprising (and affordable) product mentions (we’re particularly into that liner, not to mention an eyeshadow primer under £12).
Ash has also painted the faces of legends like Ariana Grande and Ashley Graham (she’s often credited with contributing to Ari’s iconic winged liner look), so if there’s anyone to trust with a list of product recommendations, it’s this gal.
Slight differences from the types of looks Kim’s other makeup artists create, in my opinion, is the orangey eyeshadow base (we love) and the high-impact, super-matte lip, topped with KKW lipstick.
Anyway, here it is - everything she uses when creating Kim’s signature look. Drink up....
First she works this MAC illuminator into the whole face “it just gives the skin such a nice glow”.
Then she primes the eyes with this little-known primer in shade 2, right up to the brow.
Then she opts for the Matte Cocoa palette to create a ‘terracotta base’, followed by eye socket contour using the Artist & Muse collection palette. KKW isn't available to us this side of the channel, so I'd recommend using the below...
...(or treat yourself to this beauty, if you're feeling luxurious. A girl can dream, etc., etc...)
After that, Ash enlists Urban Decay's On The Run palette for a little extra eye contour...
She also smokes out the lashline with the same Urban Decay palette, before sharpening the angle of the under eye shadow with a face wipe.
Ash then moisturises her lips ahead of time, leaving time for the product to soak in while she finishes the rest of her beat, using this Buxom lip balm in Big O. That's currently out of stock everywhere, so try my favourite for chapped lips in the meantime...
After that, she grabs a flesh colour eyeliner for the waterline, telling us that while she's more about black eyeliner, Kim is usually all *over* the skin colour liner. Her choice is Sephora's eyeliner in coconut. In lieu of this, we'd recommend the below (or this for a cheaper option...)
Pro tip - she does this before her eyeliner, to help her properly gauge how best to apply the liner to complement the brows.
To set the hairs, she uses this clear brow gel (also a personal favourite of my own):
And for liner, she uses the slim brush end of this Tom Ford beauty, creating a 'straight' look, which she refers to as an 'optical illusion'.
And then it’s onto the base…
She uses NARS Natural Radiant Longwear foundation (her own shade is Barcelona). She says this cancels out her natural rosiness in the cheeks, buffing in from the centre and working outwards.
She also opts for NARS’ Radiant Creamy Concealer in Honey, sharing her opinion that it's “a beautiful concealer...just to brighten and highlight. I love how hydrating it is.”
And for contour:
Ash grabs the Kosas 7.5 concealer to contour cheekbones for a “very soft, defined look”. She then presses a clean beauty blender into her skin to “blend everything together and make it look a little more seamless”.
She then uses a translucent setting powder on a puff inter the eye. “If I want a flawless, seamless look that is really going to last, I’ll go in with a puff.” She doesn't specify which, but we love this affordable gem:
She contours her forehead and cheeks further using Dior’s Mineral Nude Bronzer in shade 02...
...and adds a pop of pink blush to the cheeks using KKW Flower Wall Blush. We'd suggest this instead:
Then it's onto mascara and falsies. She coats lashes first with this, from Buxom:
For falsies, Ash says she uses clusters of individuals for a fluttery look with natural-looking impact. She name-checks Be A Million (BAM - we get it, very funny!), which you can check out online, but we can't spy any clusters in their online store.
In the meantime, might we suggest Nikki Makeup's absolutely gorgeous Sweed individuals? You can see how they look here.
Finally - lips...
No surprises here that Ash enlists KKW beauty's lipliners and lipsticks here. She first brings in shade 1.5 to contour, sharing that it's a “really nice nude lip, very universal, looks good on almost every skin-tone."
Instead, you could try the below. Another pretty good substitute here would be this super cheap, £4.50 lip liner the Internet is obsessed with - if it weren't constantly sold out.
She then adds a lighter liner (KKW 1.5) in the centre of the lips for a bouncy, faded pout. Go with your gut shade-wise here - you want it to be lighter than your nude all-over liner. It's also a good idea to pick something soft in texture for easy application - we like Burberry's chunkier lip contour product for this.
Then, it's onto lipstick, which is KKW Nude Crème lipstick in Shade 2. A close second would be a slick of this:
And finally, she finishes with a swatch of lipgloss, specifically, the sold-out-everywhere-on-earth Buxom Full-On Lip Polish. You could grab it on Amazon here:
...or try the lip gloss Cosmopolitan's beauty team are currently obsessed with, Bobbi Brown's Crushed oil-infused gloss (it's heaven on earth, and a brill shade range, so you're bound to find your perfect nude).
Et voilà, you're Kim Kardashian.
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