This Is How Gucci’s New Tartan Dress Aims To Fight Toxic Masculinity

Ritika Nijhawan
·2-min read

Fashion has long been both criticized and appreciated for its ability to convey a message to society. It serves a purpose, which is more than just being able to set trends.

Fashion models are renowned for setting up trends with their bold and fashionable pieces, and at the same time, utilizing this powerful tool to bring in long-desired radical changes in society.

The luxury fashion brand, Gucci, has done exactly the same. With its tartan dress for men, it aims to serve a social message for the patriarchal society.

Tartan Dress For Men

The long orange beige tartan cotton shirt is inspired by 90s grunge fashion. It features a Peter Pan collar, with its buttons made from mother of pearl, and a sophisticated white satin bow detailing at the waist.

Here is a glimpse of the dress:

Gucci Tartan Dress
Gucci Tartan Dress

According to Gucci’s website, “…This tartan smock in delicate colours reflects the idea of fluidity explored for the Fall Winter 2020 fashion show, disrupting the toxic stereotypes that mold masculine gender identity. Pieces with versatile ways to wear and style embrace each person who is part of the House’s individual spirit.”

The dress is priced at $2,600, i.e. around INR 1,90,000 and is a part of men’s ready-to-wear collection, designed by Alessandro Michele. The iconic fashion brand hopes to challenge the toxic stereotypes associated with masculinity in society.

For decades now, men and women have been feeling the pressure of prevailing gender stereotypes. From the display of emotions to even the choice of clothes are determined by the boundaries set by our society.

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Men have been constantly feeling the pressure of “manhood” and displaying a stoic attitude. Not only this, our society apparently has a clear demarcation of styles, patterns, and even colours for men and women.

With the changing times, designers and activists are striving hard to break such gender stereotypes and are coming up with fluid fashion items which blur the gap between male and female. It aims to make fashion more liberal and subjective.

Gucci has aimed to meet a similar objective. However, the dress did not fare well among the masses. Like always, netizens took to Twitter to express their resentment against the dress. This orange and beige shirt and other fashion pieces from the same brand have stirred social media.

Reactions On Twitter

Since fashion is subjective and fast-moving, trolls had to follow!

Image Credits: Google Images, Twitter

Sources: Indian Express, Metro, Independent

Find the blogger: @_RitikaNijhawan

This post is tagged under: Fashion, Fashion Week, Fashion to convey social message, Gucci, Fashion for men, Fashion for women, Gucci’s new tartan dress, Gucci tartan dress, fall winter 2020, fashion show, masculinity, manly behaviour

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