Global Specialty Snacks Market (2020 to 2025) - United States Dominates the North American Market -

The "Global Specialty Snacks Market - Growth, Trends and Forecast (2020 - 2025)" report has been added to's offering.

Global specialty snacks market is growing at a CAGR of 6.0% over the forecast period (2019-2024).

Owing to the new trend of healthy lifestyle, modern consumers seek simpler and healthy formulations, flavors, and diet formats, which has significantly contributed to the growth of this market.

Nuts and seeds have a healthy reputation for delivering both high protein and energy content. An increasing number of brands that offer nut- and seed-based snacks are leveraging this reputation through product innovation, by integrating seeds and nuts as ingredients in their product lines. Consumers are increasingly opting for healthier ingredients, such as snacks that are high in fiber, protein, and whole grains. To fulfill the consumer demand, manufacturers are focusing on fat reduction of snacks and are offering trans-free snacks.

Companies Mentioned

  • The Kraft Heinz Company
  • Conagra Brands Inc.
  • General Mills, Inc
  • The Kellogg Company
  • PepsiCo, Inc
  • Mars, Incorporated
  • Blue Diamond Growers
  • Nestl S.A.

Key Market Trends

Growing Awareness About Health Benefits of Nuts and Seeds

Owing to the numerous health benefits associated with nuts and seeds, it is a popular and healthy snacking option for consumers. Tree nuts, such as almonds, hazelnuts, cashew nuts, walnuts, and pistachios, as well as seeds, such as chia seeds and flaxseeds, are nutrient-dense foods, each with a unique composition. It is a primary addition to the daily diets of health-conscious consumers, who are inclined toward sanctification. Regular consumption of nut and seed snacks reduces the risk of developing cardiovascular diseases or coronary heart diseases. Consumer demand for foods high in protein, such as almonds have a nutritional attribute that is fast gaining momentum in weight management and is the most dynamic trend currently. In addition, nuts are convenient, portable, and versatile. The high protein trend is surely likely to boost the presence of nuts as a leading healthy snack choice.

United States Continues to Dominate the North American Market

Increasing health consciousness and changing lifestyles are the two factors contributing toward the growth of the specialty snacks market in the United States. Between 2004 and 2018, the United States experienced a 50% increase in the number of households using snack cereal bars; there is a rise in demand for chewy granola snack bars with a notable percentage. As US consumers are concerned about the origin and quality of ingredients used in the preparation of food products, the popularity of organic snack bars has been increasing among health-conscious consumers. The majority of consumers looking for snack bars in the country are the millennial consumers and they have developed a habit of specific breakfast options, which include porridge pots, cereal bars, and other breakfast alternatives.

Key Topics Covered:


1.1 Study Deliverables

1.2 Study Assumptions

1.3 Scope of the Study




4.1 Market Drivers

4.2 Market Restraints

4.3 Porter's Five Forces Analysis

4.3.1 Threat of New Entrants

4.3.2 Bargaining Power of Buyers/Consumers

4.3.3 Bargaining Power of Suppliers

4.3.4 Threat of Substitute Products

4.3.5 Intensity of Competitive Rivalry


5.1 By Product Type

5.1.1 Snack Bars

5.1.2 Bakery-based Snacks

5.1.3 Nuts and Seeds Snacks

5.1.4 Popped Snacks

5.1.5 Others

5.2 By Distribution Channel

5.2.1 Supermarkets and Hypermarkets

5.2.2 Convenience Stores

5.2.3 Specialist Retailers

5.2.4 Others

5.3 Geography

5.3.1 North America United States Canada Mexico Rest of North America

5.3.2 Europe Spain United Kingdom Germany France Italy Russia Rest of Europe

5.3.3 Asia Pacific China Japan India Australia Rest of Asia-Pacific

5.3.4 South America Brazil Argentina Rest of South America

5.3.5 Middle East and Africa South Africa United Arab Emirates Rest of Middle East and Africa


6.1 Most Active Companies

6.2 Most Adopted Strategies

6.3 Market Share Analysis

6.4 Company Profiles


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