Four days into the 11th Auto Expo, Firefox Bikes has raised the bar a bit higher. If the unveiling of the Firefox-MTV branded bikes, the mountain bike TREK ELITE 9.9 was not enough, the latest to be showcased from the Firefox stable in the road category is the Trek Madone 3.1, an all out competition bike, priced at Rs 1.10lacs. A thoroughbred, in all aspects of biking, this masterpiece is a professional cyclist's dream.
Over the years, Indian professional cyclists have lacked in performance due to unavailability of world-class bikes at their disposal. With the availability of these high end competition bikes in India, it won’t be long before Indian cyclists make their mark at the Olympic level. Firefox has taken the lead in this unchartered territory, thus being the envy of many competitors who have lagged behind in this sphere.
“The riders have access to quality bikes that will certainly enhance their performance at competition level’, quipped Ajit Gandhi, Deputy General Manager, Firefox Bikes Pvt. Ltd. Within a short span of time, Firefox Bikes has certainly made a huge impact in the biking industry; it has over 80 exclusive bike stations strategically across Indian cities and 1 in Bhutan. Firefox has also introduced the world’s number one bikes to India – Trek Bikes (USA) as exclusive distributors.