Ever since the talk of female beer took over Twitter, both men and women have been debating since when has liquor started having genders?
Sometimes you run into people who change your life for the better!? . Those people are called BARTENDERS??? . Come over...Posted by Ardor 29 Brewpub & Terrace on Wednesday, July 3, 2019
Available only at this particular pub, this beer seems to have created a fair amount of chatter on social media. Perhaps a great marketing gimmick for the pub, eh?
Pub owner Suveet Kalra told HuffPost India that women ‘don’t generally like bitter beer’.
"“Regular beer is usually bitter because of the hops. Women don’t generally like that. So we created a drink that’s like women. The female beer is sweet and smooth, like women. Even the shape of its glass is like that (of women). But women can be potent if you mess with them. So this is also quite potent.”"
Women started tweeting about this new addition to their alcoholic diet with absolute shock. Here are some of the tweets.
The whole idea of a female beer makes me ?!! https://t.co/ficooP7yaS— Shruti Sud (@shrutsays) July 19, 2019
Whoever tried giving me this will find their faces covered with it ?☺️ https://t.co/9rpPZ2QW58— Mahima Kukreja ??✊? (@AGirlOfHerWords) July 19, 2019
Can only imagine the branding team's pitch.— Kanchi Sharma ? (@absurdistapple) July 19, 2019
"Will it be judged on it's dressing?
Does it need to go home by 8pm?
Is it accompanied by a male beer?
Does it need to smile more?
Presenting, India's First Female Beer!" pic.twitter.com/hqdTnGS9Wy
When a food blogger tweeted about the fact that alcohol doesn't need to have a gender, she actually got a response from the pub.
Brands, can you please f%*king leave us alone? We don’t want Female Beer or Female anything— monika ???? (@monikamanchanda) July 19, 2019
PS : apparently this is a non strong, non bitter beer. Listen people, drink juice instead ?? pic.twitter.com/yNdnFUw4yQ
I Didn't think it was possible but the team from Ardor made things WORST with their response. I honestly don't know whether to laugh or cry on this ?? pic.twitter.com/ZvO2uRmpld— monika ???? (@monikamanchanda) July 20, 2019
The response ended up comparing all kinds of hard liquor from across the world with their offering. They said that if wine in France can be considered to be a fairly ‘feminine’ drink then why can’t their beer be?
This response further aggravated the already tense situation. People still couldn’t believe the need for such a beer when women were happily drinking everything that was already available.
When drinks for men have not been gendered, then why gender it for women?
. Read more on What The Food by The Quint.RSS & BJP’s Nehru-Netaji ‘Cosplay’: Irony Dies a Thousand DeathsFemale Beer? Women on Twitter Call it a Bad ‘Marketing Gimmick’ . Read more on What The Food by The Quint.