Facebook makes big move with video, General Mills makes major organic push, Amazon expands Whole Foods delivery

Here’s a look at some of the companies the Yahoo Finance team will be watching for you.

Facebook (FB) is poaching workers from both Buzzfeed and Pinterest to beef up its native video content. Facebook is steadily expanding its ‘Watch’ program, which airs everything from sports to kids shows, to better compete with traditional TV and streaming services.

General Mills (GIS) is creating the largest organic crop farm in South Dakota. The food giant, whose labels including Betty Crocker and Green Giant, says it’s making the move, in large part, because of strong demand for organic ingredients like those it uses in its popular Annie’s Mac and Cheese brand.

Amazon (AMZN) is expanding Whole Foods delivery to new markets. The e-commerce giant says it’s bringing free, two hour delivery to Atlanta and San Francisco. Six cities now offer the service and Amazon plans to offer the service in many more markets by the end of the year.

Is Apple’s (AAPL) iPhone X really as popular CEO Tim Cook says? A study from Piper Jaffray found roughly 40% of users hadn’t upgraded because they simply had no motivation to move away from current handsets. Other reasons for not upgrading included the $1,000 price tag and because people preferred the larger screens of the plus models. Apple, by the way, still says the X is the company’s top-selling phone since its November launch.