Barry Hearn said darts can replicate the popularity of professional golf after outlining his plans to take the sport to China.
Dutchman Michael van Gerwen beat Michael Smith 7-3 to win the PDC World Darts Championship for a third time on Tuesday and is the sport's biggest name.
But PDC chairman Hearn, who has also overseen snooker's expansion into China, is keen to increase the global appeal of a sport that has traditionally drawn the majority of its player base from the United Kingdom.
"I have a clear, concise plan of where this sport is going and that is globally," Hearn is quoted as saying by BBC Sport.
"We will see China develop a major darts involvement and there's a lot of people in China.
"There's a lot of money in China. We are seeing India, Pakistan, Bangladesh picking up darts. We are not a UK sport, we are a global sport, and as such we are looking at expanding into North America, to South America, we've opened a small office in China.
"I don't see any reason at all why darts shouldn't be the same size as professional golf."