Ahmedabad, April 11: The Bharatiya Janata Party government in Gujarat is now planning to launch cow-oriented start-ups, aimed at promoting cow-based industry in the state.
These will include activities ranging from professional cow rearing to sale of products like cow milk, ghee, gau mutra, arak, chaan, medicines, beauty cream etc. The start-ups will focus on branding cow products through new mediums, a report in the Times of India said.
The Gau Seva Aayog is starting a statewide consultation with major companies in order to garner support for cow-based startups. The state government will also form a special venture fund for the same.
Dr Vallabh Kathiriya, chairman of Gau Seva Aayog said, “There is huge scope for cow rearing and making cow-based products commercially successful, thus providing jobs to thousands of people. So far it has not been promoted in this way. We have decided to promote cow-based startups and PM Narendra Modi’s ‘Make in India’ scheme. Soon we will invite top industrialists, chambers of commerce, various industrial associations, especially the MSME association, to make the cow-based startups a grand success.”
Kathiriya said that there is ample scope for such start-ups in rural and semi-urban areas and is hopeful of involving women’s groups.