“Covid-19 has skyrocketed the demand of Digital marketing professionals like never before” says Dr. Raj Padhiyar

Brand Voice
·2-min read

The coronavirus pandemic has shaken the entire world and almost all counties have been locked down to stop the spread of the virus. Business all over the world has been affected by this lockdown. The economic growth has also stopped in many countries and it is a major concern. Initially, the reaction to the COVID-19 outbreak ranged from sheer panic and inevitable shutdown.

With no exception – India which has recorded an impressive 120 million regular online shoppers in 2018, and with a CAGR of 28 percent, the online shoppers were expected to reach over 200 million by 2025. But while the COVID-19 situation has turned out to be an unmitigated disaster for many businesses, hundreds of others have taken the consequences in their stride. This has given substantial rise for demand of skilled Digital Marketing professionals to only manage Digital Marketing but also entire Digital ecosystem of start- ups, SMEs, Businesses.

“Industries across the India were already establishing their presence online before the pandemic hit. Indian start-up ecosystem were booming like anything thanks to JIO Wave & Digital India initiatives. Result? Look at the sponsors of IPL 2020 i.e. CRED, Unacademy, MPL which never existed when IPL began in 2008 is the classic example of how digital fuelled growth of start-up industry as a whole thus boosted tremendous demand of skilled Digital professionals” Says Dr. Raj Padhiyar – Founder & CEO – Digital Gurukul

Now, with a nearly 100 percent increase in online sales in India, businesses and entrepreneurs realise that the shift might be more formidable and long-term than they ever thought which fuelled the demand of the skilled Digital Marketing professionals across the world.

Not only just a businesses/start-ups – but college students & working professionals also realised looking at unemployment rate in India which hit whopping 27.11% (Highest in last 70 years during the lockdown) that if they don’t master/upgrad the new skills – they would be irrelevant in few years states Dr.Raj Padhiyar

Thus Mastering the skill, insights, and knowledge to be a highly effective digital marketer and generating a positive and measurable impact on your career, start-up & employer should be your top priority in 2021.

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